Two marketplaces, two separate operations
Start with the thing sellers still get caught by: since Brexit the UK is outside the EU customs territory, so the UK and Germany are two separate territories — one consignment cannot cover both. Two shipments, two document sets, an importer of record in each. Add the second hard constraint — Amazon will not act as your importer of record — and the shape of the whole plan follows.
Since 2021 the UK and the EU member states have been fully separate on the import side. The table below is the comparison we give sellers running both marketplaces — the "shared?" column is the one to read, because it tells you which work is done once and which has to be done twice.
| UK marketplace | German marketplace | Shared? | |
|---|---|---|---|
| Customs territory | Separate territory | EU territory | No |
| EORI number | GB prefix, registered separately | EU EORI, valid EU-wide | No |
| Standard VAT rate | 20% | 19% | No |
| Importer of record | Must be named | Must be named | No |
| Packaging registration | No equivalent regime | LUCID required | — |
| Clearance documents | One set | A second set | No |
| Carton marks / shipment IDs | Generated per marketplace | Generated per marketplace | No |
| Amazon as importer | Will not act | Will not act | — |
This table reflects HSIEHSHUN's operating practice. UK requirements: HMRC EORI. German customs: Zoll. German packaging register: ZSVR / LUCID. Marketplace-side rules are governed by Amazon's current requirements in Seller Central.
We still receive this request regularly: one container, half to a UK centre and half to a German one, to save a freight movement. That worked before 2021. It does not now, and the reason is customs territory:
Which makes the common workaround — "clear everything into the EU, then move part of it to the UK" — a false economy: that second movement is a fresh export and import, needing another declaration and another round of UK charges. It costs more in both money and time than simply shipping two consignments from the start.
"Trying to save one ocean freight movement, you end up performing one extra export and import. Plan UK and German cost and timing per country, not as one 'Europe'."
The full difference between the two rulebooks is in the China to Germany guide and the UK customs documents guide.
This is the second hard constraint, and it applies identically on both marketplaces: Amazon will not act as importer of record for your goods. Every FBA first-leg consignment therefore needs a separate, identified importing entity:
Settle this before booking. Discovering on arrival that there is no usable importer leaves only finding an entity at short notice or diverting to a third-party warehouse — both add cost and eat into free time. The full relationship between DDP, DAP and VAT recovery is in DDP or DAP for UK imports.
On the actual figures behind our FBA first-leg service: European ocean with all-in clearance 30–45 days, European air with clearance 7–12 days. Two things decide:
What gets used most in practice is a combination: bulk by sea to hold the average freight cost down, with a small first batch by air to protect the on-sale date. That suits peak-season builds particularly well. The framework for choosing a European mode is in which mode to Europe.
All three are entirely controllable before the container is loaded, and considerably more expensive to fix once the goods are at the warehouse.
Our experience is 2 to 10 days, longer in peak season, and the slot is not controlled by the forwarder — it depends on the receiving capacity of that centre at the time.
The most effective approach is to have labels, packing lists and shipment IDs ready so that booking starts the moment the goods clear customs rather than after the container is collected — that usually saves several days. To confirm the destination address and postcode, use our FBA warehouse lookup. The full segment-by-segment timing breakdown is in how long shipping from China to the UK takes.
This guide reflects HSIEHSHUN's day-to-day operational experience and is not customs, tax or legal advice. Four points specifically: the figures are experience ranges and exclude booking waits and delivery slots; VAT registration and the recovery or postponement of import VAT in each country depend on your own tax position and should be discussed with a local accountant or tax adviser; the scope and procedure for packaging, electrical equipment and battery compliance are set by each country's authorities and this guide only explains that they exist and what kind of requirement they are — treat the current official rules as authoritative; and Amazon's carton marking, weight and dimension limits, booking rules and receiving standards are set by the platform and change, so treat the current requirements in your Seller Central account as authoritative. The plan and timing for any shipment are governed by the sailing or departure confirmed at booking and by the written quotation.
Written by Alex · Operations, Shenzhen Xieshun Logistics Co., Ltd. · 5 years in international freight forwarding,
handling China–Europe and China–UK bookings, export declarations and destination clearance and delivery coordination.
Published · Last updated · Reviewed by the HSIEHSHUN commercial team
Questions We Answer Every Week
Send us the commodity, total weight and volume, destination centre codes, and how far along you are with EORI, VAT and LUCID in each country. We will quote the UK and Germany separately and list the prerequisites still outstanding.